Austria

The challenging economic conditions in Austria, including inflationary pressures and fluctuating consumer purchasing power, influenced consumer spending habits and preferences in 2023. As prices rose across various categories, consumers sought more…

The demand for rice, pasta, and noodles in Austria rebounded in 2023 after retail volume sales declined sharply in 2022. As consumers looked for convenient meal solutions amidst busy lifestyles, rice, pasta, and noodles emerged as go-to options for…

Sales of meat and seafood substitutes in Austria experienced a temporary decline in retail volume terms in 2022, attributed to various factors such as supply chain disruptions, economic uncertainty and shifting consumer preferences. The category…

After a challenging year in 2022 in which volume sales declined sharply, sales of processed fruit and vegetables witnessed a notable resurgence in 2023 in Austria. This turnaround can be attributed to various factors, including a slightly more stable…

Sales of breakfast cereals in Austria experienced a notable rebound in 2023 following the decline in retail volume sales observed in the previous year. Shifting consumer preferences, increased product innovation and evolving lifestyle trends all…

Baked goods experienced mixed fortunes in 2023 with the category registering positive growth in current value terms by a small decline in retail volume terms. The main factor influencing the rise in sales in value terms was inflationary pressures…

In 2023, Austria’s real GDP contracted by 0.7%, which was below Western Europe’s average growth. The economic slowdown was attributable to high inflation, rising interest rates, labour shortages and sluggish public consumption and investment. Going…

Lingering inflationary pressures continued in sweet spreads in Austria in 2023, resulting in stronger value growth supported by high prices, while volume sales just about managed to remain positive. Indeed, as sweet spreads are perceived as less…

Sales in sauces, dips and condiments maintained demand in Austria in 2023, resulting in positive value growth underlined by still-high prices, alongside smaller volume growth due to the baseline demand. These factors are being driven by…

Meals and soups saw strong value growth in Austria in 2023, driven by inflationary pressures leading to high unit prices, while volume sales are also bouncing back into stronger positive growth. That said, challenges remain, as while inflationary…

Sales in edible oils continued to stabilise in 2023 in Austria, following the era of price hikes and supply disruptions. That said, the return to foodservice does somewhat place downwards pressure on potential sales, when compared to the era of home…

Sales in cooking ingredients and meals continued to stabilise in Austria in 2023. This is thanks to inflation starting to slow down, thus resulting in more stable food prices. For example, we can note this in edible oils, which was a category…

Wipes in Austria saw continued growth in current value terms in 2023. However, this was driven to a large extent by inflationary pressures, which led to an increase in unit prices. Personal wipes remained highly popular with consumers, having…

Retail sales of tissue and hygiene in Austria registered a positive performance in current value terms in 2023, following the significant growth of the previous year. However, this was mainly due to prevailing inflationary pressures, as rising raw…

Rx/reimbursement adult incontinence recorded strong growth in current value terms in 2023 continuing the trend of the previous year. However, this was mainly due to prevailing inflationary pressures, as rising raw material, production and transport…

Retail tissue in Austria recorded continued growth in current value terms during 2022, supported by an increase in average unit prices. With raw material, energy and transport prices rising substantially, manufacturers were faced with higher…

Retail adult incontinence in Austria recorded strong growth in current value terms in 2023. While this was partly due to inflationary pressures, such products also experienced a heightened demand, due to the growing number of consumers suffering from…

Demand for nappies, diapers and pants in Austria increased in 2023. While many women postponed their plans to start a family during the COVID-19 pandemic, the number of babies aged 0-1 years in the population rose in 2022 and remained at a stable…

Menstrual care in Austria saw only modest growth in current value terms in 2023. Moreover, this increase was entirely attributable to inflationary pressures, as rising raw material and supply chain costs led to an increase in unit prices. The cost of…

Away-from-home tissue and hygiene in Austria registered a positive performance in current value terms in 2023, following the significant growth of the previous year. However, this was mainly due to prevailing inflationary pressures, as rising raw…