Argentina

The pressure on household incomes due to the very high inflation that has plagued Argentinian society for some time continued to discourage consumers from investing in imaging devices during 2023. However, economic uncertainty and the erosion of…

Televisions continued to account for virtually all sales in home video in Argentina in 2023. The very positive volume growth that was recorded in televisions in 2022 continued into 2023; however, by the middle of the year, the category was…

During 2023, demand for home audio and cinema remained on a downtrends trend. Volume sales have been falling in the category for many years, although 2020 was an exception as the strict approach taken to social distancing and home seclusion at the…

2023 saw volume sales of headphones in Argentina increase for the fifth consecutive year. The main reason for the strong positive sales performances being seen in headphones is rising consumer demand for TWS earbuds. Despite wireless headbands and…

Consumer spending generally remained under pressure in Argentina during 2023. Suppressed commercial activity flowed from an even worse economic performance than what had been expected at the beginning of the year. The main issues include stubbornly…

Computers registered further double-digit volume sales declines in 2023 after very strong performances in the category during 2020 and 2021, followed by falling demand in 2022. The three constituent categories of computers – desktops, laptops and…

Economic freedom is lacking in Argentina and the political landscape is unstable, whilst corruption continues to infiltrate the highest echelons of power. Hyperinflation is causing economic pain; however, currency weakness could help exporters. A…

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

The Córdoba in Argentina report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Buenos Aires in Argentina report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Despite robust growth in volume sales of sweet biscuits, snack bars, and fruit snacks in 2022, the growth is expected to weaken in the current year. The strong demand for traditional filled biscuits known as "alfajores" was driven by children…

Sugar confectionery experienced robust volume growth in 2022, surpassing 2019 sales levels, and is expected to continue growing in 2023. Factors such as children's birthdays, the return to full-time school and workplaces post-pandemic are supporting…

In 2023, snacks in Argentina experienced a strong recovery and surpassed pre-pandemic levels in terms of volume sales. This growth was driven by various factors, including on-the-go consumption, celebrations, and social gatherings at home. The World…

In 2022, salty snacks experienced significant growth in volume terms, driven by factors such as on-the-go consumption and home celebrations as the world began to return to normalcy after the COVID-19 pandemic. The peak of sales was observed during…

Impulse ice cream was the most dynamic category within ice cream in terms of retail volume sales in 2022, and this trend is expected to continue in 2023. The record-breaking local tourism during the 2022-2023 season, coupled with favourable weather…

In 2022, gum sales experienced robust growth in volume terms, and positive growth is expected in 2023, albeit still below pre-pandemic levels. While the end of the pandemic brought about a rebound in gum sales, several trends that emerged during the…

In 2022, retail sales of chocolate confectionery experienced robust double-digit growth in volume terms. This upward trend is expected to continue in 2023, albeit at a slower pace. The strong performance can be attributed to the recovery of kiosks,…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends