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314 posts categorized "Alcoholic Drinks"

August 23, 2015

A Game of Whiskies: Top 5 Brands in Value Sales

Spiros MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

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It has been a tumultuous couple of years for the whiskey category in all its guises, price points, age (and non-age) statements and controversial –albeit largely successful – attempts to expand its core demographics. While the overall narrative could be summarised as a dark spirits tide raising all sub-segments’ boats, it has been Bourbon’s and Irish varietals’ explosive momentum that has been the most widely covered, dissected and analysed. Almost as much, in fact, as Scotch whiskey’s relative demise under the weight of its strategic overreliance on the faltering emerging market mantra.

But beyond top line category dynamics, interlinked or viciously competing segments and the on-going debate on the merits –and limits- of innovation, which are the brands whose long shadow towers over the entire whiskey category?

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August 8, 2015

The Importance of Value Sales in the Alcoholic Drinks Market

Value sales are just as important as volume sales to international alcoholic drinks companies and brands. This is particularly evident when comparing value performance of global brewers focusing on emerging markets to competitors which sell primarily into mature markets that can afford premium products. Watch for complete insights.

Jeremy_Cunnington0Video features Jeremy Cunnington - Head of Alcoholic Drinks Research

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Learn more in our Alcoholic Drinks Value Sales Report - Part 1 and Part 2

Alcoholic Drinks – July 2015 Overview of New Product Launches

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

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This monthly summary highlights the most interesting product launches in July, with a focus on the direction the alcoholic drinks industry is taking in terms of innovative developments.

Wine: Blue Sky Thinking In A Bottle?

Relative stability breeds complacency and inertia. Still light grape wine, notoriously conservative to begin with, has enjoyed a largely jubilant trajectory over the past decade - spurred by its enthusiastic embrace by American audiences and the huge gravitational pull of the seemingly insatiable Asian market. But trends are evolving.

Witnessing static total volume growth on a global level for 2014 as it recovers from its first negative print under the weight of the Chinese austerity campaign of 2013, still light grape wine is facing fresh and growing challenges. Eastern Europe remains caught in a geopolitical downward spiral, Western Europe is struggling to escape its own macroeconomic travails while the almighty US market appears to be finally decelerating.

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August 2, 2015

Red Wine Labelling a Novel Idea in Norway

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Arcus Wine Brands in Norway is releasing several new wines that are specifically labelled "low in tannins" and "low in histamines" for consumers that suffer from red wine headaches. Communicating reduced histamines and tannins directly to the consumer is not required by EU law, thus this educational approach is a novel idea that may spread outside of Norway in the near future.

Øyvind-LeknessundPodcast features Øyvind Leknessund - Research Analyst

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July 24, 2015

Trends in the Global Spirits Markets

Global spirits grew at its slowest rate in 2014 since the global economic crisis of 2008. We have seen parallel growth in both emerging and developed markets, which is unusual given past economic patterns. This video discusses this and more insights gained from the Drinks International Millionaires' Club 2015 list. Watch for complete insights.

Jeremy_Cunnington0Video features Jeremy Cunnington - Head of Alcoholic Drinks Research

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July 18, 2015

Alcohol Brands Cater the Metrosexual Urbanite with New Launches

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

Big alcohol looks in the mirror and decides it’s time for a makeover. But is it merely a matter of appearances or a question of substance? In the same month that Carlsberg stunned the industry with the launch of its own, eponymous – beer based- series of beauty products, Diageo released a range of moustache waxes apparently designed to "complement the flavour of its Johnnie and Ginger" serve.

The launches themselves did not happen in a vacuum. The radical departure from beer’s historical focus on machismo references or Johnnie Walker’s belated embrace of the ultimate symbol of  universal hipsterdom are a last ditch attempt to stem the tide of declines hitting mainstream brands across western markets. But will it be enough?

 

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Euromonitor to Speak at Australian Liquor Stores Association (ALSA) Conference 2015

2015-ALSA-Conference-logo-1

Location: DoubleTree by Hilton, Darwin, Australia

Date: 23rd-26th August 2015

Event Description:  The ALSA National Conference is considered a must attend event for every facet of the Australian Retail Liquor Industry – liquor retailers, banner groups, wholesalers, suppliers, manufacturers and key liquor industry stakeholders. Guest speakers, including key business and liquor industry experts, will come together to share their knowledge and reveal strategies to help grow business and profits. The event also features forums to discuss current and future challenges facing the liquor industry in Australia.

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July 15, 2015

Global Spirits Markets Category Overview: It’s All About the Brands

Jeremy_Cunnington0By Jeremy Cunnington – Senior Analyst, Alcoholic Drinks

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Spirits more than any other alcoholic drinks category is about brand performance. The health of many spirits categories are reliant on at most a handful and at worst a single brand. This means that Millionaires can be a good guide to category performance in the preceding year. Global spirits volumes grew by 1.7% in 2014, driven by baijiu and whiskies. This is slower than the historic average and reflects the weak economic conditions globally during 2014.

Whiskies – broad growth

Whiskies continued to see healthy growth in 2014 of 3% in volume terms, led by Indian bourbon/other US whiskies, Japanese and Irish whiskies. Indian whiskies growth was driven by a mixture of the higher priced brands in Pernod Ricard’s portfolio as well as the cheaper brands such Officer’s Choice. The most dynamic growth in whiskies came from the Irish, or, should one now say Jameson whiskey category. The brand and the category’s key growth driver continues to be the US, although it is helped by secondary markets such as South Africa, Russia and Canada.

Irish whiskey is closely followed by Japanese whisky in volume growth terms, as witnessed by the Suntory’s Kakubin brand performance. Despite the growing publicity around its higher end single malts in export markets, is still being driven by domestic consumption.

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July 4, 2015

Cider/Perry: Adapting, Evolving and Growing

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

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Cider/Perry has witnessed phenomenal developments in the last 10 years, making it now the fastest-growing alcoholic drinks category, in volume terms. In Cider/Perry: Outlook and Opportunities, Euromonitor International looks at some of the dynamics that are currently supporting its strong growth, and will continue to do so in the next five years.

One of the defining features of the category has been the internationalisation of cider/perry brands that have driven expansion beyond the UK and other markets that have historically consumed the tipple. The market has been segmenting and opening up to a wider consumer spectrum, from value-seeking to quality-pursuing drinkers. In addition, demand for “craft” in beer has spilled over into the cider/perry category, expanding the premium offerings. Cider/perry makers are also taking to the approach of product sophistication by positioning the tipple as a suitable alternative to wine, as observed in the US. The category is also witnessing the next stage of its evolution as it shifts towards niche areas covering white spaces such as “light cider” and “spirit-cider”, otherwise promoted as “spider”.

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June 25, 2015

Top Trends Seen at FMI Connect and United Fresh 2015

The FMI (Food Marketing Institute) Connect, InterBev, and United Fresh co-located trade shows took place in Chicago from June 8 to 11. The three trade shows hosted attendees who saw the latest in alcoholic drinks, fresh produce, hot and soft drinks, and packaged foods for the supermarket industry. Below are the top trends that the Euromonitor research team of Beatriz de Llano, Emily Balsamo, Eric Penicka, Mark Strobel, and Virginia Lee observed.

Authentic Italian

Italia

Italian companies had a big presence at this year’s FMI Connect through the Italy pavilion. Organized by the Italian Trade Agency (ITA), the pavilion featured about 50 Italian food and beverage companies featuring products from gorgonzola cheese to Prosecco to packaged cornetti (an Italian pastry). While the presence of Italian products at FMI Connect was undoubtedly to increase exports of Italian products into US retail outlets, the underlying goal of the ITA was to educate Americans about what separates products from Italy and those made in the Italian style. Further, the ITA’s final objective is to obtain geographic labelling protections much like those which currently exist within the European Union, which are currently being negotiated under the Transatlantic Trade and Investment Partnership. If passed, geographical indications on European products would give consumers an additional informative label to trust, much like “Certified GF Gluten Free” and “USDA Organic” certifications, assisting consumers in identifying true Italian products from their imitators.

Continue reading "Top Trends Seen at FMI Connect and United Fresh 2015" »

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Recent Posts

A Game of Whiskies: Top 5 Brands in Value Sales

The Importance of Value Sales in the Alcoholic Drinks Market

Alcoholic Drinks – July 2015 Overview of New Product Launches

Red Wine Labelling a Novel Idea in Norway

Trends in the Global Spirits Markets

Alcohol Brands Cater the Metrosexual Urbanite with New Launches

Euromonitor to Speak at Australian Liquor Stores Association (ALSA) Conference 2015

Global Spirits Markets Category Overview: It’s All About the Brands

Cider/Perry: Adapting, Evolving and Growing

Top Trends Seen at FMI Connect and United Fresh 2015