Understanding Australia's Business and Consumer Environment: A Guide for Successful Business Down Under

Understanding Australia's Business and Consumer Environment

How will Australia's economy, business environment and consumer trends impact the success of your business? This e-book examines the fundamentals businesses must understand to successfully expand or operate in Australia.

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Heralded as the success story among advanced economies for weathering the global economic downturn of 2008-2009, Australia’s high income levels and steady growth offer good opportunities for consumer goods and services in a wide range of sectors.

Key Findings:

• At the height of the global slowdown, advanced economies as a whole contracted by 3.5% - contrasting with Australia’s 1.4% growth.
• Whereas incomes and consumer expenditure have stagnated across many advanced economies, Australia’s per capita disposable income and expenditure have expanded by 9.8% and 3.5% respectively in real terms since 2008.
• In 2012, Australia was ranked 15 out of 183 economies on the World Bank’s Ease of Doing Business Index, meaning it is the fifteenth easiest place in the world to start and operate a local firm.
• Australia has an educated population: 99.9% of adults (those aged 15+) were literate in 2011, but suffers from skills shortages.
• In 2011, the population aged 45-49 in Australia had the highest average gross income: A$77,810 (US$80,259).

Topics include:

• Ease of doing business rating
• Corruption index
• Literacy rate
• Future challenges
• Natural resources
• Media consumption
• Consumer trends
• More

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Leading International Spirits Companies Struggle to Maintain Global Share

Analyst Insight by Jeremy Cunnington, Senior Analyst - Alcoholic Drinks, Euromonitor International

Most of the leading international spirits companies struggled to achieve the same rate of growth (3.6%) as the wider spirits category in 2012 and consequently lost global share.

It is perhaps unreasonable to expect many of the international companies to match global growth, which has been driven primarily by local spirits categories or brands in Asia Pacific, such as Baijiu in China and other (Indian) whiskies in India. However, it does shed light on the performances and strategies of key international players.

Vodka's Broad-Based Growth

Vodka dominates white spirits, with 86% of volumes. Growth is held back by vodka’s largest market, Russia, which accounted for 38% of global vodka volumes in 2012. It declined by 3% CAGR between 2007-2012, a trend that is expected to continue between 2012-2017. Large volume growth in markets such as India and the US, barely counters this fall. Euromonitor International looks at the key factors driving vodka's growth in its latest briefing: White Sprits: Grey Prospects and Golden Opportunities.

 

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The Limits of Premiumisation and the Economising Taboo

Alcoholic Drinks - March 2013 Overview of New Product Launches

Beverage SMEs Are a Growing Market for Innovative Ingredients

Analyst Insight by Cathy Boyle, Contributing Analyst, Euromonitor International

Despite the overall importance of multinational operators in beverage supply, the industry has recently seen a surge in the numbers of small- and medium-sized enterprises (SMEs) that are making a name for themselves, often through innovation and diversification. For ingredients suppliers looking to generate value, these SMEs are likely to become an increasingly important customer base as they are often pioneers in the use of new, premium and innovative ingredients.

This ever-increasing body of SMEs is cashing in on consumers’ growing interest in more natural, healthy, traditional, authentic and experimental beverages, usually at the premium end of the market. They are particularly prominent in the developed regions of North America and Western Europe and are impacting on both the soft drinks and alcoholic drinks industries. As well as interest in healthy and functional ingredients, they also tend to be highly innovative in their choices of flavouring and sweetening ingredients, as discussed in the Global Report Beverage Ingredients: Regional Insights.

Las cinco principales tendencias en bebidas alcohólicas en 15 países de Norte y Sudamérica

Crea una exitosa estrategia de marketing en América utilizando estas tendencias del mercado de bebidas alcohólicas

Identifica las tendencias clave del mercado en la industria de bebidas alcohólicas en 15 países de Norte y Sudamérica.

Este e-book destaca las principales tendencias en cada país, puntualizando diferencias cruciales para el desarrollo de productos y campañas de mercadeo.

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Descubrimientos clave:

• En 2013, todos los países de Latinoamérica verán crecimiento proyectado en el consumo de cerveza per cápita, impulsado principalmente por la categoría lager estándar nacional que alcanza a más consumidores de ingreso medio.
• Los volúmenes de cerveza en Norteamérica continúan a la baja a medida que los consumidores priorizan calidad sobre cantidad a través de cervezas artesanales y premium. 
• El consumo per cápita de vino aumentará 10% en ambas regiones en el período 2012-2017.  

Las tendencias en bebidas alcohólicas fueron identificadas para los siguientes países:

Argentina, Bolivia, Brasil, Canadá, Chile, Colombia, Costa Rica, Ecuador, Estados Unidos, Guatemala, México, Perú, República Dominicana, Uruguay y Venezuela.

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Free E-Book: Top Five Alcoholic Drinks Trends by Country in North and South America

Identify key market trends in the alcoholic drinks industry in 15 North and Latin American countries. This e-book outlines major trends in each country, pinpointing differences that are crucial to product development and marketing campaigns. 

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Key Findings:

• In 2013, every country in Latin America will see growth in per capita beer consumption, mainly driven by domestic standard lager reaching more emerging middle income consumers.  
• Beer volumes continue to decline in North America as consumers look for value over volume through craft and premium offerings.
• Wine consumption will increase by 10% per capita in both regions over 2012-2017.

Alcoholic drinks trends were identified for the following countries:

Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, México, Perú, United States, Uruguay and Venezuela.

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Differentiation Through Flavours: What's Behind the Success Story of Beer-Hybrid Beverages?

Register for a Free Webinar: Alcoholic Drinks in 2013: The Recovery and the Macroeconomic Balancing Act

Alcoholic Drinks - March 2013 Overview of New Product Launches

Global Alcoholic Drinks Performance in 2012

The Limits of Premiumisation and the Economising Taboo

Analyst Insight by Spiros Malandrakis, Senior Alcoholic Drinks Analyst, Euromonitor International

On the face of it, it all makes sense. The forces of premiumisation have seemingly trampled the trading down narrative on the back of rising sophistication, the sustained provision of higher end offerings from glowing hot innovation pipelines going into overdrive, and an austerity driven take on moderation; If consumers could not afford to drink more - or even the same, they would indeed drink less but better.

But beyond the obvious aspirational dynamics driving sales in emerging markets, an apparently infinite trading up process seems to be the basic strategic assumption in financially challenged and overly mature western markets as well. This assumption is dubious at best and an ominous sign of complacency in any case.

Groupe Pernod Ricard Helps to Lift Spirits in France with a More Affordable Bottle Size

Analyst Insight by Karine Dussimon, Senior Analyst - Packaging, Euromonitor International

Greater economic difficulties were at the source of a slight contraction in alcoholic drinks consumption in France in 2012. Yet, with French consumers still favouring consumption in the comfort of their own homes over the more expensive foodservice experience, there is still room for beverage brand owners to bring the fun home. Leading alcoholic drinks producer Groupe Pernod Ricard’s latest attempt to shake up the challenged spirits marketplace with packaging innovation – this time adding a smaller 350ml glass bottle version of some of its key brands to the mix – is a smart way to match demand for greater affordability with a consumer desire to drink less but to also enhance their experience with product quality and choice.

Differentiation Through Flavours: What’s Behind the Success Story of Beer-Hybrid Beverages?

Analyst Insight by Claire Moulin, Lead Analyst, Euromonitor International

Flavoured beverages have taken alcohol consumption in the US by storm in 2012, from spirits to wine, cider, beer and, of course, RTDs and high-strength premixes, and the trend is set to develop further in 2013. Legal drinking age consumers, especially those under 30 (the so-called “millennials”) are exploring new types of drinking habits. They are adventurous in terms of flavour and brand and they do not want to drink the same way their parents did.

Register for a Free Webinar: Alcoholic Drinks in 2013: The Recovery and the Macroeconomic Balancing Act

The global volume growth of Alcoholic Drinks in 2012 was a carbon copy of 2011, underpinned by emerging markets, particularly China. The majority of mature, developed markets continued to decline as well. The reality of the marketplace, however, is much more complex. Given this environment, delivering growth is a balancing act, and Euromonitor International’s Alcoholic Drinks 2013 webinar will highlight the risks and rewards companies face in achieving this.