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May 5, 2015

New Alcoholic Drinks Research

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In 2014, total volume growth remained subdued for a second consecutive year at 0.8 percent reaching 252 billion litres, but our newly released research indicates that the industry will grow to 276 billion litres by 2019.

This year, North America shifted back into focus with total volume growth at 1 percent, up from a meagre 0.3 percent in 2013 and China grew 1.2 percent, which is amongst the lowest growth since the 1990s, while Russia’s on-going macro and geopolitical stress has culminated in a decline of 6% in 2014.

Key findings from the research shows:

  • The tradition from white to brown spirits continues as Bourbon, Irish and Japanese whiskeys steal the limelight from scotch with spectacular volume rates of 5, 8 and 7 percent respectively.

  • In beer, craft offerings continue to rise across the globe while imported premium lager, ale and non-alcoholic variants were star performers.

  • Cider enjoyed solid total volume growth of nearly 9 percent globally as Western European core markets take a back seat to growing North American success.

  • Champagne remains challenged in its core Western European market as other sparkling wines capitalise on its demise.

Spiros Malandrakis, Senior Alcoholic Drinks Analyst, says “the seemingly unstoppable emerging market engine is beginning to stall. Geographic diversification—or lack thereof—remains one of the defining factors determining top line success or failure.”

 

May 2, 2015

Molson Coors Strides into India’s Beer Market

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

View Amin Alkhatib's profile on LinkedIn

At first sight it might seem that Molson Coors Brewing Co’s acquisition of Mount Shivalik Industries Ltd is of little relevance to the global beer market. However, the Canadian/American brewer now has a foothold in a key beer market, and one of the world’s most dynamic ones.

Impact of acquisition on Indian market

Molson Coors’s decision to delve into the Indian market is not a bad move, considering its relative size and performance in Asia Pacific. India’s beer market totalled 2.2 billion litres in 2013, with a growth rate of 7% that year, according to Euromonitor International. It is the fourth biggest market in Asia Pacific and is expected to be one of the most dynamic beer markets in the region over the 2013-2018 period, with a forecast 8% volume CAGR.

India-Beer

Source: Euromonitor International

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April 21, 2015

Indonesia: Prohibition in Paradise?

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

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The rising spectre of neo-prohibitionary rhetoric and legislation is claiming a fresh casualty. Following the introduction of restrictive policies in a widening number of markets ranging from Turkey to Russia and from advertising restrictions to distribution barriers, the paradisiacal archipelago is joining the ranks of emerging markets falling from -the alcoholic drinks industry’s- grace.

Whereas the latest legislation coming to effect in April 2015 will ban the sales of low abv alcoholic beverages from the throngs of convenience shops and small stores across the country, it is the proposals for a blanket ban on all alcohol sales currently put forward by Islamic parties that sound the most ominous.

Continue reading "Indonesia: Prohibition in Paradise?" »

April 19, 2015

Collaboration Between Fashion and Spirits at a Tipping Point?

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

View Spiros Malandrakis' profile on LinkedIn

Oscar Wilde had once famously, and most provocatively, quipped: “Fashion is a form of ugliness so intolerable that we have to alter it every six months.” And therein lies its beauty too, one might add. Intriguingly, this is also increasingly the case with alcoholic drinks.

While trend cycles tend to last longer than 6 months it is becoming an indisputable fact that drinking patterns evolve much faster and more frequently than they used to. These changes are not due to some inexplicable, rapid biological mutation of regional or global palates.

The on-going shift from vodka to whiskeys - or the proliferation of bourbon within that whiskey stable in terms of current market dynamics- should hence not be analysed only through the simplistic perspective of flavour profiles or even macroeconomic developments.

Continue reading "Collaboration Between Fashion and Spirits at a Tipping Point?" »

March 26, 2015

The Link Between Alcoholic Drink Consumption and Analgesics and Slimming Products in Latin America

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The consumer view that a hangover is a chemical process that can be solved with chemicals helps explain the correlation between sales of alcoholic drinks and aspirin/ibuprofen in the three Latin American countries included in this study. When weight management products are added to the equation, these industry verticals form a chain that reaches far into the festive consumer culture in these markets.

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La relación entre bebidas alcohólicas, analgésicos y productos para adelgazar en Latinoamérica

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El punto de vista de los consumidores acerca de que la resaca es un resultado químico que se supera con químicos ayuda a explicar la correlación entre las ventas de bebidas alcohólicas y aspirina/ibuprofeno en los 3 países incluidos este estudio. Cuando se agregan los adelgazantes a esta ecuación, se produce una cadena que llega hasta la cultura festiva dela región.

Continue reading "La relación entre bebidas alcohólicas, analgésicos y productos para adelgazar en Latinoamérica " »

RTDs in Russia: Red Alert for Stimulants in Moscow

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

View Spiros Malandrakis' profile on LinkedIn

Keeping up with the marathon of legislatives changes, political posturing, taxation hikes and advertising restrictions in the freefalling Russian alcoholic drinks market over the past 5 years would prompt one to reach out for a stiff drink- even before factoring the rubble’s plunge or the geopolitical Gordian knot and resulting sanctions into the equation.

Begrudgingly doing so would probably lead to lacing said stiff drink with generous quantities of caffeine in the hope that the temporary buzz would provide short term insulation from the market’s crashing realities. From the 1st of May, even that – admittedly desperate – option will be illegal, at least in Moscow.

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March 20, 2015

Premiumisation Takes Spirits to a New Level in Australia

Daniel GrimseyAnalyst Insight by Daniel  Grimsey - Senior Research Analyst

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Given all the hype around premiumisation, there’s nothing ground-breaking in assuming that premiumisation will prove a defining trend of 2015. But why are consumers trading-up?

Australian aspirations

People are always talking about premiumisation, but nobody really talks about why.

Firstly, we need to look at how we got here.  We need to understand that Australia is not like other countries.  For many observers, the fact that we can even talk about a trend like premiumisation in Australia doesn’t feel right – after all this is a nation in which spirit-based RTDs outsell full-strength bottled spirits by a mind-boggling margin.

Australians drank 269 million litres of spirit-based RTDs in 2013, compared to only 63 million litres of spirits.  This is quite unique.  In the United States, for example, 45 million litres of spirit-based RTDs and 1.8 billion litres of spirits were consumed in 2013.  And the rest of the world resembles the US far more than it does Australia.

Continue reading "Premiumisation Takes Spirits to a New Level in Australia" »

March 19, 2015

Global Brewers’ 2014 Results: Champions and Disappointments

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

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Global beer market volume sales in 2014 were forecast to grow by 2%, according to Euromonitor international, primarily driven by the top five global brewers, which account for 48% of global sales. However, the continued volume sales decline in Russia and Ukraine, the dreary performance in the US and Western Europe, and the faltering Chinese beer market are likely to lower actual sales in 2014. 

Yet it’s a better year for some global brewers

For A-B InBev 2014 has been a turnaround year as it reported 0.5% volume growth in 2014, compared to the previous year’s decline of 2%. It did so by fighting back in terms of inter-category competition in the US via product development in niche categories such as malt-based RTDs, extensively promoting its key brands in China, and “piggybacking” on the FIFA World Cup in AB-InBev
Brazil. The Belgian-Brazilian brewer’s halted decline in US volume sales in the fourth quarter is showing signs of potential growth in its North American operations for the coming year. In China it recorded positive growth via its three key brands Budweiser, Harbin and Sedrin in the face of a declining beer market in 2014. Budweiser globally had a positive year, sourcing further growth from the UK and Brazil on the back of its promotional World Cup activities. Furthermore, the Corona portfolio continued to witness volume growth in Mexico and to expand in the export market, as well as gains in margins due to its premium pricing.

Continue reading "Global Brewers’ 2014 Results: Champions and Disappointments" »

March 11, 2015

Beer in 2015: 4 Key Trends

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

View Spiros Malandrakis' profile on LinkedIn

 

 

  • Peak Craft? This most irreverent of segments is switching its bohemian attire for a smart casual look as the corporate suits attempt to dress down for the occasion. And it’s getting crowded in there. As the explosive adolescent years are now behind and the craft proposition is coming of age, its inevitable convergence with big beer sets fresh aspirations and challenges. From a dearth of quirky brand names to hop shortages and from improvements in distribution networks, retail policies and lending availability to the widening pitfall of ‘’bandwagon microbrewing’’ (that led to the inexorable burst of the previous cyclical microbubble of the 90s), craft is now part of the mainstream as much as the charming outsider.

Continue reading "Beer in 2015: 4 Key Trends" »

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Recent Posts

New Alcoholic Drinks Research

Molson Coors Strides into India’s Beer Market

Indonesia: Prohibition in Paradise?

Collaboration Between Fashion and Spirits at a Tipping Point?

The Link Between Alcoholic Drink Consumption and Analgesics and Slimming Products in Latin America

La relación entre bebidas alcohólicas, analgésicos y productos para adelgazar en Latinoamérica

RTDs in Russia: Red Alert for Stimulants in Moscow

Premiumisation Takes Spirits to a New Level in Australia

Global Brewers’ 2014 Results: Champions and Disappointments

Beer in 2015: 4 Key Trends