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267 posts categorized "Alcoholic Drinks"

December 18, 2014

Cuba: Key Market of the Future

EMI_Cuba-v1.2

Cuba is identified as one of the 20 Markets of the Future that will offer the most opportunities for consumer goods companies. Accelerating market liberalization and improvement of business environment is anticipated to boost employment and income growth, resulting in a sizeable increase in consumer expenditure by 2020. Alcoholic drinks is projected to become the largest consumer market over the forecast period, with spirits and beer being the most promising categories.

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December 17, 2014

Konjakkens opp- og nedtur i Norge

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Norge har verdens høyeste forbruk av konjakk per innbygger. Men konjakkens vekstpotensiale påvirkes av yngre generasjoners forbruksmønstre og vekst i kategorier som whisky(ey) og øl fra mikrobryggerier. Lytt til hele podcasten her for å få den fullstendige analysen av utviklingen i denne bransjen.

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December 13, 2014

Dynamics of the Norwegian Cognac Market

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Norway is the largest consumer of cognac per capita in the world. However, cognac growth is being impacted by youth consumption trends and growth in whiskey and craft beers.  Listen to the full podcast for complete insights into this dynamic market.

Download as MP3 (Right click on the player and select save audio as)

Podcast features Øyvind Leknessund - Reserach Analyst

View Øyvind Leknessund's profile on LinkedIn

 

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December 9, 2014

Is an SABMiller/A-B InBev Merger or Acquisition a Real Possibility?

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

View Amin Alkhatib's profile on LinkedIn

The graph illustrates a potential global market landscape if the world’s number one brewer was to merge with or acquire the number two brewer. The size of each pie represents the market size per country and the pie-portions illustrate the market share of either company. The horizontal axis demonstrates a forecast-value performance, highlighting positive growth from most markets especially the key ones, such as China and Brazil. The Vertical axis demonstrates the combined market value share, and on the basis of this graph the acquisition backs geographic breadth over market depth. In markets such as the US, where there are market share gains, the companies will be limited by anti-monopoly regulations as A-B InBev already has an almost 50% share of the US market.

Beer Brands Market Share

Source: Euromonitor International

The possibility of an acquisition by A-B InBev is increasingly complex making a consolidation move less likely. A-B InBev would have to pay an increasingly premium price, deal with anti-trust regulations in the US, and manage conflicting strategic-alliances in various markets.

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December 7, 2014

Local Wines Dominate In South Africa

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Grape production in Africa remains relatively high and grape farmers often have wineries on their respective farms. This has resulted in the local wines dominating the wines market in South Africa. In the 5 year period leading up to 2013, fine wines/champagne and spirits have seen value growth of 12%, to reach R1 billion. Fine wines posted the highest value growth during the review period because consumers’ desire to uphold reputable statuses in their respective communities often pushes them to consume luxury brands in public places, such as bars, restaurants, as well as night clubs, where people may notice them and such acts would boost their egos. The hosting of exclusive social events to enhance brand image has been on the rise in South Africa with the J&B MET horse race being one example where the J&B brand would be exclusively sold with an aim to create long-lasting brand awareness.  

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December 6, 2014

Anheuser-Busch InBev: A Tale of Two Strategies

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

View Amin Alkhatib's profile on LinkedIn

It is the best of times for AB InBev’s global results as it is showing a turnaround year in 2014, but it is the worst of times in terms of its key market’s results, the US, as it reports declines in its key financial indicators. To address these declining results, the brewer expects to achieve a turnaround in US volume sales by applying two strategies – one of focusing on the premium category and the other of developing new platforms.

AB InBev’s US operation reported year-on-year declines of around 2% in volume sales and margins in its 9-month 2014 results, as well as a marginal fall in revenues. As a result, AB InBev bought into the craft beer category and is expanding its portfolio in flavoured beer. But the volume contributions of such platforms – at least in the short term – are inconsequential to the brewer’s total beer volume and value sales. So why bother?

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December 1, 2014

SABMiller and Coca-Cola Africa: Moving into the Right Direction

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

View Amin Alkhatib's profile on LinkedIn

Global brewers’ key problem these days is that they are facing up to stagnant or declining beer volume sales. According to Euromonitor, beer volume sales grew by a measly 1% in 2013. The beer industry is looking for ways to reverse that performance, and one way SABMiller Plc. is taking is by diversifying its fast-moving goods basket.

SAB.pngSABMiller has shown its interest in strengthening its hold of its key regional operation with a $3 billion merger of its bottling assets with Coca-Cola in South and East Africa. This merger will create the region’s largest bottling operation for soft drinks that will serve 12 African markets. SAB will hold 57% of the new business whilst Coca-Cola will own 11%, and the remainder will be owned by Gutsche Family Investments, a major shareholder in Coca-Cola’s African bottling operations.

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November 29, 2014

Another For Sale Sign Raised: Marnier-Lapostelle Starts Strategic Review

Jeremy_Cunnington0Analyst Insight by Jeremy Cunnington - Senior Alcoholic Drinks Analyst

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The recent report that the producer of the Grand Marnier liqueur, Marnier-Lapostelle, is considering its options means that its days of independence are numbered. This should be of little surprise. The growing consolidation, lack of scale of the company and the high prices spirits brands and companies are fetching means selling up looks very appealing to the current owners.

While the company has a high end Chilean winery, a cognac and a premium pisco brand, Marnier-Lapostelle’s prime asset is its premium cognac-based liqueur, Grand-Marnier. The brand had 2% of global other liqueur volumes in 2013, with its leading market being the US, but also having a major presence in Canada and a number of Western European markets, including Germany and France.

However, the brand is almost entirely reliant on third party distributors, such as LVMH, in its largest market, the US. This reliance limits the company’s returns on the brand, as it lacks scale to gain good distribution deals, and also its ability to develop the brand.

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November 17, 2014

Fireball Whiskey Recall: Putting Out Fire?

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

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As the saccharine tide of flavoured vodkas in the US begins to finally subside, flavoured whiskies are leading the charge for the taste buds of millennials, female drinkers and young professionals searching for the next trending shot – from the nation’s bars to the twittersphere.

There have been few brands that can rival Fireball’s explosive growth trajectory, pioneering confidence and impeccable timing. Securing an impressive 14% share of other liqueur volumes sold in the US in just 4 short years, the brand is actively blazing a trail for flavour sophistication initiatives across the spirits category while burning down decades long taboos in the process. Last week’s stunning public admission that in its US formula Fireball contains propylene glycol (food grade quality of one of the ingredients also present in antifreeze) worked like an anti-climactic fire extinguisher. And it will inevitably reignite the debate around the need for more clarity in alcoholic drinks’ ingredients and formulation while undermining the quality perceptions of the entire nascent segment.

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November 14, 2014

Webinar Wrap-Up -- Beyond Standard Lagers: Can Beer Alternatives Boost Sales?

Four key trends discussed in the webinar include boosting volume sales in low/non-alcoholic beer using product positioning, utilizing variation of flavors to position flavoured/mixed lagers beyond beer, global growth potential in craft beer though storytelling, and accessing low-income consumers through affordability and building brand loyalty.  Watch the video for complete insights and access the full webinar recording here.

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Recent Posts

Cuba: Key Market of the Future

Konjakkens opp- og nedtur i Norge

Dynamics of the Norwegian Cognac Market

Is an SABMiller/A-B InBev Merger or Acquisition a Real Possibility?

Local Wines Dominate In South Africa

Anheuser-Busch InBev: A Tale of Two Strategies

SABMiller and Coca-Cola Africa: Moving into the Right Direction

Another For Sale Sign Raised: Marnier-Lapostelle Starts Strategic Review

Fireball Whiskey Recall: Putting Out Fire?

Webinar Wrap-Up -- Beyond Standard Lagers: Can Beer Alternatives Boost Sales?