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253 posts categorized "Alcoholic Drinks"

October 25, 2014

Gin O’clock: English Gin Breaks Away From its Core Markets

Jeremy_Cunnington0Analyst Insight by Jeremy Cunnington - Senior Alcoholic Drinks Analyst

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Consumption of English Gin, excluding consumption in India which consists entirely of local economy brands, has been dominated by three core markets: the US; Spain; and the UK. In 2013, excluding India, these three markets accounted for 66% of global category volume sales. Additionally, these three markets were the only three to see volumes exceed six million litres in each during 2013. There are, however, signs that this is starting to change, with English Gin gaining popularity in a number of underdeveloped Western European markets.

Within the three core markets, there has been a well-established trend towards the rising popularity of super-premium and premium gins. This has not led to huge growth in the category in these markets, but rather a switch in emphasis away from standard and economy brands, such as Gordon’s and Larios, to more upmarket ones, such as Hendrick’s and Bombay Sapphire.

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October 24, 2014

Webinar: Beyond Standard Lager: Can Beer Alternatives Boost Sales?

Beer-Webinar-Header

Wednesday, November 12 | 9 a.m. CST / 3 p.m. GMT

With stagnant developed beer markets and increasingly competitive emerging market entry, brewers must create innovative products to increase sales and meet evolving drinking habits. In this webinar, Amin Alkhatib discusses how to uncover opportunities by expanding your company's portfolio to include alternative beer types.

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You will learn:

  • How product diversification can counter declining volume sales in developed markets and capture consumer attention in emerging markets
  • What multinational beer companies are doing to compete globally and regionally
  • Recommendations for the global beer market, including non-alcoholic beer

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October 14, 2014

Cork Manufacturers Looking to Close the Gap on Metal Screw Caps in Wine

James MaddockAnalyst Insight by James Maddock - Packaging Analyst

With global volumes growing year on year from an already sizeable base, wine is an attention-grabbing category for closure manufacturers. The traditional glass bottle remains the clearly dominant pack type in still light grape wine, with over 85% of the product retailed in this pack type globally. Cork is unsurprisingly positioned as the leading closure type for still wine bottled in glass, although metal screw caps are becoming increasingly prevalent. Despite the fact that some cork manufacturers are looking to address the rise of metal, they are unlikely to be able to disrupt the rise of the rival option.

Caps turn the screw

Combined, corks and metal screw closures account for over 99% of all retail still wine sold in glass bottles. While the dominance of these two closure types remained unchallenged over 2008-2013, the  preference among consumers and wine producers alike for the benefits offered by the metal screw cap saw its performance outdo that of cork.

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October 5, 2014

Alcoholic Drinks – September 2014 Overview of New Product Launches

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

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This monthly summary highlights the most interesting product launches in September, with a focus on the direction the alcoholic drinks industry is taking in terms of innovative developments.

Moscato Wine Goes Bang Bang

There is a common thread running through brands such as the notoriously faddish Skinnygirl series, unceremoniously withdrawn launches such as Qream cream (sic) -based liqueurs, bombastically glittery extensions like Hypnotiq Sparkle and Myx Fusions, the wine-based RTD that is currently taking the US by storm.

In fact, the common threads are more than one, interlocking into a marketing fabric tailored around the concepts of democratisation, celebrity endorsements and flirting with the ever elusive female demographic. Bethenny Frankel, Pharrel Williams, Kim Kardashian and Nikki Minaj have respectively endorsed or became directly involved in the production of the aforementioned brands – and in the case of Williams in the million dollar lawsuits that provided a rather un-happy epilogue to the venture. What is the verdict then?

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September 26, 2014

Top Global Brewers Looking for a Consolidation Move

The SABMiller bid for HeinekenNV has reignited the possibility for major consolidations in the global beer market, which hasn't seen much movement in that direction over the last few years. This bid was a defensive action against the expected move by AB-InBev to buy SABMiller in the future. If that purchase occurs, then AB-InBev would control nearly a third of the global beer market. No matter what happens next, the next few years will be an exciting time for global beer players.

Amin AlkhatibVideo Features Amin Alkhatib - Alcoholic Drinks Analyst

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September 15, 2014

Heineken NV rebuffs the SABMiller Plc bid

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

View Amin Alkhatib's profile on LinkedIn

SABMiller Plc’s move to buy the majority family-owned Heineken NV was a surprise to the global beer industry, but it being rebuffed was not. This seems to be a defensive move by SABMiller and a reactionary one to speculation of an Anheuser-Busch NV take-over at a time when the latter is accumulating capital in preparation for the biggest ever buy-out in the beer market. Heineken’s decision to rebuff the offer is of no surprise due to the majority ownership by the de Carvalho-Heineken family.

According to Euromonitor, the consequences of this buyout would significantly reshape the competitive landscape for the global beer market as the second and third largest brewers would bring together over 37 billion liters of beer sales at around a 19% share of global market volume sales in 2014. The combined companies would reassert their dominance on the beer market in Western and Eastern Europe, and Middle East and Africa (MEA) placing them on the heels of Anheuser-Busch InBev NV in second place on a global level with less than 1% volume share separating the top two brewers. A-B InBev’s chances to buy out SABMiller, as speculated by the industry, would weaken as the capital required for the buy-out significantly expands. Furthermore, A-B InBev would have to deal with a major competitor in future consolidation moves, beyond those that would already exist.

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September 11, 2014

Russian Roulette, Legislative Bullets and the US$2 billion Hangover

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

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All is not quiet on the Eastern Front. The Russian alcoholic drinks market- once upon a time lauded as a lynchpin of a BRIC narrative now in tatters- is already reeling under the pressure of excise tax hikes, maturity induced headwinds, advertising bans and relentlessly tightening legislation. Somewhat perversely, these are the good news- largely priced in, discussed and doused in litres of high proof optimism by key international industry players operating in Russia.

The bad news is that there is a very real danger that the country’s Mexican stand-off with the west alongside the rising spectre of Cold War sanctions, embargos and paranoia could derail international trade and agreements, undermine evolving drinking patterns and ultimately provide a fatal blow to imported beer, wine and spirits brands . With the total value of alcoholic drinks imported to Russia from countries adopting opposing squares in the global geopolitical chessboard reaching $US 2 billion in 2012, the unfolding crisis has the potential to produce the mother of all hangovers for alcoholic drinks companies putting down most of the proverbial chips on that market.

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September 8, 2014

William Grant Acquires Drambuie

Jeremy_Cunnington0Analyst Insight by Jeremy Cunnington - Senior Alcoholic Drinks Analyst

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William Grant’s acquisition of Drambuie- the Scotch based liqueur- for an undisclosed price, is strategically sound, giving the company entry into the burgeoning flavoured whisky/whisky flavoured liqueurs arena through a brand of uniquely strong heritage in the category. It also fits in with the company’s increased focus on the resurgent segment underscored with the recent appointment of a Head of Whisky Innovation.

With only 0.7% of global sales in other liqueurs in 2013, Drambuie is a small brand, but has huge potential due to the rise in popularity of flavoured whiskies and whisky based liqueurs, led by the bourbon category. The brand’s small size and the fact that it is essentially an one brand company with small resources limits that potential even in its biggest markets the US, Canada and the UK.

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September 5, 2014

Low-alcohol Beers: Reactionary or a Solution to Volume Decline in Standard Lager?

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

Are consumers looking for less alcohol in their beers or is it just the influence of marketing by the big brewers? If we were to observe the current situation in the UK and the US there are different dynamics that suggest an answer to this question. In the former market legislative action influenced the development of a lower-ABV flavoured/mixed lagers market, while, in the latter, the performance of low-ABV beers reflects consumers’ indifference to such products.

In the UK, in October 2011, a reduced rate of general beer duty for lower-strength beer was applied to beers between 1.2% and 2.8% ABV, for both domestic and imported products. This new rate lowered the tax burden on at least 1% of the UK beer market volume sales in 2012 and 2013. However, the performance of low-ABV beers in the UK following this tax change seems somewhat reactionary.

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September 4, 2014

August 2014 Overview of New Product Launches in Alcoholic Drinks

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

View Spiros Malandrakis' profile on LinkedIn

This monthly summary highlights the most interesting product launches in August, with a focus on the direction the alcoholic drinks industry is taking in terms of innovative developments.

Powders, Pills and Ice Cubes: Thinking Outside the Proverbial Bottle

Technical and technological leaps have been historically consigned to the backstage of the alcoholic drinks innovation arena- namely production, maturation and ingredients developments referring to stills, barrels and formulas that would make little sense to the uninitiated.

It was, in essence, an academic matter, practically impervious to the masses in terms of its process and in many cases merely abstractly understood in terms of its result. Anecdotal information has highlighted consumers’ relative apprehension when asked to define terms such as ‘spin cone technology’ or ‘cold filtering’. It was an uphill battle for marketers who had to translate such concepts and procedures into unique selling points reflecting genuine consumer concerns, needs and aspirations.

And yet, the drinking ritual itself, the bottles, the mixers, the ice cubes would remain almost religiously untouched as if to placate some omnipresent but vengeful bar-dwelling deity. Change was long overdue.

 

Continue reading "August 2014 Overview of New Product Launches in Alcoholic Drinks" »

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Recent Posts

Gin O’clock: English Gin Breaks Away From its Core Markets

Webinar: Beyond Standard Lager: Can Beer Alternatives Boost Sales?

Cork Manufacturers Looking to Close the Gap on Metal Screw Caps in Wine

Alcoholic Drinks – September 2014 Overview of New Product Launches

Top Global Brewers Looking for a Consolidation Move

Heineken NV rebuffs the SABMiller Plc bid

Russian Roulette, Legislative Bullets and the US$2 billion Hangover

William Grant Acquires Drambuie

Low-alcohol Beers: Reactionary or a Solution to Volume Decline in Standard Lager?

August 2014 Overview of New Product Launches in Alcoholic Drinks