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279 posts categorized "Alcoholic Drinks"

February 20, 2015

Mike’s Hard Lemonade Could Be a Hard Sell

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

View Amin Alkhatib's profile on LinkedIn

Mark Anthony Group Inc hung up the “For Sale” sign for its 14-year-old RTD beverage subsidiary Mike’s Hard Lemonade Co earlier this month. In 2013, the Mike’s Hard Lemonade brand alone sold 140 million litres, contributing to sales revenue of US$500 million. Now it is being offered up at a price tag of US$1 billion, but will it find a buyer at that value?

Mikes-Hard-Logo
Over the 2008-2012 period the company recorded a volume sales CAGR of 8%, and it had managed that on the back of its classic positioning, innovative product development and unique marketing. The product played on the nostalgic image of 1950s Americana, evoking the image of street lemonade stands. The company’s marketing team managed to identify areas of drink product groups or “white space” that have the minimum market overlap with other products, such as with the cider-based RTD Mike’s Hard Smashed Apple. It built on its innovativeness via a series of idiosyncratic TV advertisements, as seen with its 2014 Mike Hack series that speaks to the YouTube/hash-tag generation.

Continue reading "Mike’s Hard Lemonade Could Be a Hard Sell" »

February 18, 2015

The Illegal Alcoholic Beverages Market in Six Latin American Countries

Over the past three years Euromonitor International has worked with a custom research client to complete an intensive investigation of the illegal alcoholic beverages market in six Latin American countries to gauge the size of the illegal market and its impact on legal trade. The country and regional level insights in this research provide the foundation necessary to build a strategic plan and to increase consumer and government awareness of the issues.

February 11, 2015

Alcoholic Drinks – January 2015 Overview of New Product Launches

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

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This monthly summary highlights the most interesting product launches in January, with a focus on the direction the alcoholic drinks industry is taking in terms of innovative developments.

Spirits+Beer=Speer, Spirits+Cider=Spider?

And so, the list of mutant categories and hybrid concoctions gets ever longer. Cynical commentary aside, and beyond the sometimes cringe worthy wordsmithing skills employed by overexcited marketers, there is little doubt that centuries old category lines are currently testing their questionable elasticity. Definitions are stretched to snapping point.

An already entrenched and rapidly advancing cocktail drinking culture, the radical innovation initiatives undertaken by craft brewers and distillers and the belated -if equally ambitious in scope- dialectic response of the major players are the 3 pillars underpinning radical innovation across the alcohol industry. And as female and millennial demographics are the primary target in the on-going skirmishes between segments, hybrid products might prove a key component of their arsenal.

Continue reading "Alcoholic Drinks – January 2015 Overview of New Product Launches" »

February 3, 2015

Introducing Passport: Nutrition

Passport: Nutrition is a first-of-its-kind database that examines the total amount of nutrients purchased through packaged food and soft drink products worldwide, evaluating eight key nutrients in 54 countries. Passport: Nutrition research helps your organisation understand key markets and drivers, dietary trends and how to position your company for success.

Learn more about Passport: Nutrition

Request a demo

February 2, 2015

New Nutrition Data Shows Global Calorie Consumption

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We are excited to announce our new research examining the total amount of nutrients purchased per-person per day through packaged food and soft drinks products. Passport: Nutrition is a new research tool that maps the purchase of energy, protein, carbohydrate, sugar, fat, saturated fat, fibre and salt from packaged food and soft drink products sold through retail in 54 countries globally.  Passport: Nutrition allows your organisation to:

  1. Analyse where consumers get their calories. The purchase of eight different nutrients on a per person per day basis is available for 54 countries, regionally and globally. This information is also split by product category to the lowest level.

  2. View the nutrition composition of food and beverage products.  The nutritional information per 100g of product is available for over 50,000 packaged food and soft drink products in 54 countries. The nutritional content of one product can be compared with that of another, as well as comparing the same products in different countries.

  3. Review company and brand contributions. Nutrition brand shares look at how much each packaged food and soft drink brand and company is contributing to the total purchase of each nutrient, by category and country.

Continue reading "New Nutrition Data Shows Global Calorie Consumption" »

January 27, 2015

Estimating Category Leaders in FMCG Industries

Virgilijus NaruseviciusAnalyst Insight by Virgilijus Narusevicius - Senior Data Scientist

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In this article, we have attempted to characterise category leaders across FMCG industries and the typical market shares they achieve. “Category leader” is generally a highly coveted status as it allows price-setting power and a better ability to influence category trends, enables economies of scale and implies a better bargaining power over retailers and suppliers. It also suggests that the company is doing many things right and it is thus rather common to benchmark against the category leaders and study their past strategies. However, category leader shares vary between industries and a successful company in one industry may differ from another.

 

Figure 1: Average Category Leader Share across FMCG Industries

CAMI1

 

Source: Euromonitor International

Note:  Retail value sales

Continue reading "Estimating Category Leaders in FMCG Industries" »

January 24, 2015

Going Premium in Russia is a Short-Term Tactic

Amin AlkhatibAnalyst Insight by Amin Alkhatib

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The Russian beer market has taken a hit in the past five years as a consequence of the financial crisis in 2008, legislative changes in the beer market since 2011, and economic sanctions in response to the Russian government’s actions in the Ukraine. According to Euromonitor International, over 2008-2013, beer volume sales in Russia declined at a CAGR of 4%, with 2013 showing a 5% drop. The macroeconomic beating taken by the Russian market in recent years and legislative changes have pegged its volume sales performance below that of the rest of Europe. This has resulted in brewers changing emphasis from volume sales expansion to protecting margins.

Russia vs Europe Beer Market Volume

Source: Euromonitor International

Continue reading "Going Premium in Russia is a Short-Term Tactic" »

January 15, 2015

Euromonitor to Speak at Indspirit 2015

Indspirit-logo

Event: INDSPIRIT 2015

Location: The Leela Ambience, Gurgaon, India

Website: http://www.indspirit.in/indspirit/home.htm

Date:  16 January, 2015

Event Description: As INDSPIRIT 2015, the premium alcobev trade event enters its 9th year we have moved the event to the Millennium city, Gurgaon since last year. The third largest and fastest growing market, India is going to be the focus of more and more new players looking at entering the local market. It is a trade event aimed towards bringing in the doyens of the spirits, beer and wine world together to discuss issues of this emerging market and share knowledge with the trade. The event will offer the best platform to national and international spirits, beer and wine producers, as well as the allied industry to showcase their products during the day-long event.

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January 14, 2015

Alcoholic Drinks – December 2014 Overview of New Product Launches

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

View Spiros Malandrakis' profile on LinkedIn

This monthly summary highlights the most interesting product launches in December, with a focus on the direction the alcoholic drinks industry is taking in terms of innovative developments.

Gluten-free beer:  Genuine potential or another passing fad?

January traditionally marks the inflection point for short lived, hangover –induced resolutions, sobriety-led shifts to healthier eating and drinking habits and, unsurprisingly, the alcoholic drink industry’s annual low point.

The overindulgence gives way to regrets as over-proof spirits are temporarily banished to the back of bars and minds, providing an opportunity for lower abv and non-alcoholic alternatives to enjoy their brief month under the limelight.

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January 13, 2015

Advantage of an A-B InBev/SABMiller Merger Lies in Emerging Markets

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

View Amin Alkhatib's profile on LinkedIn

For the past two years at least, the beer industry’s biggest talk has been about a potential consolidation move between Anheuser-Busch InBev and SABMiller Plc. For banks, the world’s number one brewer buying out or merging with the world number two brewer is a very lucrative financing deal. The latest estimate for financing required by A-B InBev has reached US$122 billion for buying a company valued at almost US$4.8 billion, according to 2013-2014 profits.

It might seem like a shrewd decision for the two brewers to combine, as SABMiller’s biggest competitor is A-B InBev competing in beer markets totalling at over US$20 billion. This is 35% of retail value sales for the British brewer and 15% for the Belgian-Brazilian entity. According to Euromonitor International, the overlap occurs in at least 67 markets, illustrating the degree of market commonality for both companies, as reflected by the bubble size below.

Continue reading "Advantage of an A-B InBev/SABMiller Merger Lies in Emerging Markets" »

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Recent Posts

Mike’s Hard Lemonade Could Be a Hard Sell

The Illegal Alcoholic Beverages Market in Six Latin American Countries

Alcoholic Drinks – January 2015 Overview of New Product Launches

Introducing Passport: Nutrition

New Nutrition Data Shows Global Calorie Consumption

Estimating Category Leaders in FMCG Industries

Going Premium in Russia is a Short-Term Tactic

Euromonitor to Speak at Indspirit 2015

Alcoholic Drinks – December 2014 Overview of New Product Launches

Advantage of an A-B InBev/SABMiller Merger Lies in Emerging Markets