Africa

Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

Food security has always been on the agenda of governments as a long-term goal, but recent challenges have escalated its priority even in countries that have been historically regarded as food secure. Private and government sectors have joined forces…

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

An energy boom, caused by the war in Ukraine, continues to bolster national coffers in 2023. That being said, global inflationary pressures is leading to rising prices. As such, cooking ingredients and meals is expected to register an increase in…

Edible oils are a staple in Algerian cooking and in 2023 they are expected to register moderate constant value and volume growth. Population growth continues to sustain volume growth, but with inflation still being high, there is a degree of trading…

Value sales continues to be low for meals and soup and in 2023, there is expected to be significant volume decline. High inflation continues to hamper demand, with soup and meals mainly bought by higher income consumers. Soup accounts for most volume…

Sauces, dips and condiments is expected to register muted constant value and volume growth in 2023. Population growth continues to sustain volume growth, but with inflation still being high, there is a degree of trading down. Tomato pastes and purées…

Sweet spreads is expected to register muted constant value and volume growth in 2023. Population growth continues to sustain volume growth, but with inflation still being high, there is a degree of trading down. Restrictions on imports also continue…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

2023 marks another downturn in the volumes of cooking ingredients and meals in Egypt, while value is supported by hikes in unit prices. Indeed, consumers in Egypt continue to face economic challenges, with global inflation and the rising costs of…