Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Performance in wound care is expected to be better than the previous year, with volume sales slightly up, in comparison with a decline the previous year. The full opening of society, post pandemic, supports volume sales, as people are more active.…
Weight management and wellbeing products have continued to gain popularity in Morocco in 2023, with weight loss supplements and meal replacement – the only categories to record significant sales – both poised to post improved results in volume growth…
In 2023, weight management and wellbeing is set to post positive value and volume growth. This is primarily fuelled by rising obesity rates and growing awareness of the many health risks associated with being overweight or obese. Thus, there is a…
Demand for vitamins in Morocco has remained buoyant in 2023, with total volume sales set to increase at a faster rate than in 2022. This improvement has been supported by continued growth in the number of consumers taking these products as a…
Vitamins are expected to register positive current value and volume growth in 2023. Though the boon from the pandemic is over, many consumers have now adopted the habit of taking vitamins as a preventative health measure. That being said, sales are…