Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
In 2022, Egypt’s urban landscape was rapidly evolving, with Cairo projected to maintain its status as the most populous city in the country by 2027. Suez stands out with strong internet connectivity, attracting digital businesses, while Asyut is…
Algiers and Constantine stand out as Algeria's primary economic hubs, with Djelfa showing significant potential for future growth. Tibissah and Sétif are poised for substantial increases in internet penetration. Nonetheless, these cities will face…
Casablanca and Tétouan stand out as Morocco's economic hubs, while Agadir shows most potential for economic growth from 2022 to 2027. Over medium term, Casablanca and Fez are set to record the most significant internet penetration growth. Yet, the…
Accra and Kumasi stand as the foremost economic powerhouses within Ghana. Furthermore, Accra is poised for substantial future economic expansion. Nevertheless, urban centres in the nation will grapple with ongoing issues. In the short term, these…
Luanda and Lubango are Angola’s most economically vibrant cities. While lagging behind their global counterparts, these cities are leaders in Angola in terms of digital connectivity. Luanda, with the highest potential for future economic growth, also…