The End of Powder Detergent in Brazil?

May 17th, 2017


Procter & Gamble recently exited the powder laundry detergent market in Brazil – a bold move, considering consumers in Brazil are looking for cheaper alternatives in home care. With P&G looking at more expensive products such as concentrated liquid detergent, is this really the end of powder detergent in Brazil?

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Elton Morimitsu

Elton Morimitsu is responsible for conducting research and producing in-depth content for industries such as Consumer Electronics and Appliances, Homecare and Tissues & Hygiene in Brazil. He has a bachelor’s degree in Business Administration from FGV-SP in Brazil and an MBA from the University of Michigan in US. Elton has more than seven years of experience in equity research, having analyzed several companies within the Latin America consumer landscape.

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