White Paper: Top 10 Consumer Trends for 2015

January 15th, 2015

250_2015consumerTrends-v1.02015 consumers like to shop but are time-poor, seeking convenience, greater choice, global availability and instant gratification. Their purchase decisions are increasingly being driven by the heart, making choices that have a positive impact on the world. Their lives are a blend of online activity and real world lifestyle – they want to access information instantly, share their lives on social media and showcase individuality.

Download this white paper to learn:

 – How convenience encourages omnichannel shopping trends
– Which consumption styles are leading to brand innovation
– Why it’s so hard to sell to Millennials
– Rising concerns about privacy and digital footprint with the omnipresence of the internet of things and social media
-More about consumers in 2015 …
Have a question or a thought to add? Leave us a comment below.

Daphne Kasriel-Alexander

Daphne Kasriel-Alexander works as Consumer Trends Consultant with Euromonitor International. She commissions analysis on consumer trends and writes Euromonitor’s Top 10 Global Consumer Trends report helping businesses and organisations decode their consumers. Daphne is inspired by making sense of contradictory global trends such as a desire for instant gratification alongside a celebration of frugality.

  • Léa Lagares

    boa tarde, vocês poderima disponibilizar o documento Top 10 Global Consumer Trends 2015 em português?
    Léa Lagares – Coordenadora de Saúde e Bem-estar – Sebrae Nacional