Home » Asia, Beauty and Personal Care, Video » Beauty Brands Leave China as Consumers move to Local Products


January 13, 2014

Beauty Brands Leave China as Consumers move to Local Products

 

L'Oréal announced in early January 2014 that it is pulling the Garnier brand from China, following Revlon’s decision to withdraw its entire operations out of the country. Oru Mohiuddin, Senior Beauty and Personal Care Research Analyst at Euromonitor, states that the two companies can no longer complete with local Chinese players. Consumers in China are deciding that it is no longer savvy to pay a premium price for a Western brand as they feel local beauty products perform the same at a lower price. L'Oréal should fare better than Revlon as L'Oréal still has brands in the country such as Maybelline, which ranks first in the Chinese color cosmetics industry.

Watch on Youtube


« The Battle Begins Early for Beam as Suntory Announces Surprise Agreed Bid for US Company | Main | CES2014 – Tough Years Ahead for Manufacturers and Retailers »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

The State of the Travel Industry in 2015

Key Trends Emerge in New Travel Research

The Old Spice Factor

The Growth of Affordable Small Appliances in Emerging Markets

Euromonitor to Speak at FederSalus 2015

Looking Beyond the Obvious in Sub-Saharan Africa, Part 1: Venturing North in Store-Based Fashion Retailing

New Travel Research: Key Findings

Mondelez Aims to Breathe Life into Gum Sales with Launch of Trident in China

Fibre vs Protein: Which Will Be the Winner?

BRIC Consumers in 10 Charts