Home » Asia, Beauty and Personal Care, Video » Beauty Brands Leave China as Consumers move to Local Products

January 13, 2014

Beauty Brands Leave China as Consumers move to Local Products


L'Oréal announced in early January 2014 that it is pulling the Garnier brand from China, following Revlon’s decision to withdraw its entire operations out of the country. Oru Mohiuddin, Senior Beauty and Personal Care Research Analyst at Euromonitor, states that the two companies can no longer complete with local Chinese players. Consumers in China are deciding that it is no longer savvy to pay a premium price for a Western brand as they feel local beauty products perform the same at a lower price. L'Oréal should fare better than Revlon as L'Oréal still has brands in the country such as Maybelline, which ranks first in the Chinese color cosmetics industry.

Watch on Youtube

« The Battle Begins Early for Beam as Suntory Announces Surprise Agreed Bid for US Company | Main | CES2014 – Tough Years Ahead for Manufacturers and Retailers »


 RSS Feed

Receive New Posts via Email:


Join us on...

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Japan Tobacco to Acquire Natural American Spirit Outside US

The Best New Retailing Concepts of 2015

The Best Cities for Startups

From Nobel Prize-Winners to Navigating the B2B Digital Landscape

Generational Differences in Mobile Payment Preferences

White Paper | Cómo entender el impacto del comercio ilícito en las industrias a nivel mundial

White Paper | How to Understand the Impact of Illicit Trade on Business Around the World

Introducing the Industry Forecast Model

Submerging or Emerging Economies?

O sucesso da Drinkfinity, da PepsiCo, no Brasil