Home » Asia, Beauty and Personal Care, Video » Beauty Brands Leave China as Consumers move to Local Products


January 13, 2014

Beauty Brands Leave China as Consumers move to Local Products

 

L'Oréal announced in early January 2014 that it is pulling the Garnier brand from China, following Revlon’s decision to withdraw its entire operations out of the country. Oru Mohiuddin, Senior Beauty and Personal Care Research Analyst at Euromonitor, states that the two companies can no longer complete with local Chinese players. Consumers in China are deciding that it is no longer savvy to pay a premium price for a Western brand as they feel local beauty products perform the same at a lower price. L'Oréal should fare better than Revlon as L'Oréal still has brands in the country such as Maybelline, which ranks first in the Chinese color cosmetics industry.

Watch on Youtube


« The Battle Begins Early for Beam as Suntory Announces Surprise Agreed Bid for US Company | Main | CES2014 – Tough Years Ahead for Manufacturers and Retailers »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Euromonitor to Speak at CPhI Worldwide

Top Five Soft and Hot Drinks Trends in the Middle East and North Africa

Why do Consumers Prefer Local Products?

Health and Wellness: Global Performance in 2014

Highlights in Health and Wellness in 2014

Asia’s Consumer Markets of the Future

Health and Wellness: Trends in 2014

Weight Management and the Ageing Population Offer Opportunities in Asia Pacific

Las 4 tendencias principales en la industria de Foodservice de Latinoamérica

Emerging Markets Driving Income and Expenditure