HBA Global Expo 2013 Recap – Beauty Box Subscription Programs

August 1st, 2013
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Virginia Lee, Senior Research Analyst at Euromonitor International, recently attended the HBA Global Expo. In this video, Lee discusses her findings from the show, focusing on the growing beauty box subscription industry. Birchbox, for instance, has more than 400 thousand subscribers worldwide. Lee discusses what people at HBA liked and disliked about their beauty box subscriptions.

Watch Virginia’s week one recap

Watch on Youtube 

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Virginia Lee

Virginia Lee is a Senior Beverages Analyst at Euromonitor International. She is a global consumer trends speaker and native of South Korea. Virginia writes about company strategies, marketing, and new products. She has been widely quoted by the media including the Wall Street Journal, New York Times, and Advertising Age.