HBA Global Expo 2013 Recap – Problems and Solutions in Beauty Packaging

July 25th, 2013
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Virginia Lee, Senior Research Analyst at Euromonitor International, recently attended the HBA Global Expo. In this video, Lee discusses her findings from the show, focusing on the pains of poorly designed cosmetics packaging and the steps beauty manufacturers are taking to redesign products for on-the-go women.

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Virginia Lee

Virginia Lee is a Senior Beverages Analyst at Euromonitor International. She is a global consumer trends speaker and native of South Korea. Virginia writes about company strategies, marketing, and new products. She has been widely quoted by the media including the Wall Street Journal, New York Times, and Advertising Age.