Webinar Recording: How to Succeed in Emerging Markets
In 2013, emerging markets will continue to drive global economic and consumer market growth. Consumer goods companies are overcoming the many challenges of operating in emerging markets by tailoring their strategies accordingly. Key to success is a thorough understanding of the operating environment and consumer trends in these markets. Companies are looking beyond the traditional BRIC markets, onto second tier markets such as the Future 7 (Argentina, Egypt, Indonesia, Mexico, South Africa, Turkey and Vietnam) and also beyond to frontier markets, which are experiencing the fastest growth.
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