Home » Consumer Foodservice, Podcasts » Locally-focused Snacks a Key Element of McDonald’s European Strategy


November 7, 2012

Locally-focused Snacks a Key Element of McDonald’s European Strategy

Fries

While locally-relevant menu items have long been a vital component of McDonald’s global menu strategy, the chain’s European operations have taken this strategy a step further, combining effective localization with a focus on indulgent yet affordable snacks, often featuring a spicy kick. Michael Schaefer, Head of Consumer Foodservice Research at Euromonitor, discusses the impact of these initiatives as well as the implications for global operators.   

Download as an MP3


« 10 Global Macro Trends for the Next Five Years | Main | Will Strong Growth Alleviate Fears of Double-Dip Recession? »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Euromonitor to Speak at CMA National Conference 2014

Gender Influences Fragrances Prospects in Emerging Markets

Gin O’clock: English Gin Breaks Away From its Core Markets

What Would Amazon's Brick and Mortar Store mean for the Retailing Industry?

Pepsi to Partner with SodaStream on Limited Launch

Ready for Rio? How brands can reach the two Brazils

Join Euromonitor and World Travel Market for a Twitter Chat

Petfood 2.0: Pet Humanisation Moves Down the Supply Chain

Webinar: Beyond Standard Lager: Can Beer Alternatives Boost Sales?

Luxury Goods in France: Key Trends and Industry Overview