World Retail Congress 2018: Innovate to Win

The digital revolution continues to shape the global retailing industry. Internet retailing is expected to be the fastest growing channel in the world through 2022. Two markets, China and the US, account for 60% of the growth in internet retailing through 2022, although China will continue to grow at a faster pace. More impressive is the growth of mobile internet retailing, which will be even faster. It’s likely to reach a tipping point, accounting for 50% of internet retail sales, in 2019.

World Retail Congress 2018, taking place 17-19 April in Madrid, Spain, will dive into e-commerce, marketplaces and digital trends impacting the future retail landscape. The three-day Congress brings together the leaders of today’s global retail industry from the established market leaders to the most innovative start-ups and disruptors; from national market leaders to the most international. It is a prestigious forum for retail leaders to meet to share insight, form powerful connections and to help shape the retail future.

The ecommerce opportunity for brands to sell direct

The e-commerce programme on the afternoon of Wednesday, 18 April will feature sessions that uncover how brands and FMCGs are exploring selling direct to consumer via marketplaces and on their own platforms, addressing the strategy and execution required to succeed.

Euromonitor is pleased to participate in two e-commerce track sessions. The first, “Around the world in marketplaces: Revealing the fundamentals to succeeding in these diverse markets” will feature panelists from Koala, Compra por Mexico and Lyst. The panelists will share consumer trends to help the audience understand marketplace shoppers better. The second, “Making marketplace + brand = A winning formula” will feature representatives from Flipkart, Zalando and Hasbro. The objective is to discuss best practices for brands to drive revenues from marketplaces.


“Innovate to Win” is the 2018 theme

Faced with unprecedented change across the retail industry, retailers need to transform their long-established business models to serve the lifestyles and demands of today’s technologically-savvy consumers.

The World Retail Congress agenda features luminaries in the industry who will share their experiences to help the retailers innovate across all areas of their business. Speakers include Richard Liu, Founder, Chairman & CEO,, Laura Alber President & CEO, Williams-Sonoma, Inc., Jet Jing, President of Tmall, Alibaba Group and Tina Sharkey, Co-Founder & CEO, Brandless.

In addition to more than 20 hours of editorially crafted content, the Congress features the Future Retail Challenge, the Hall of Fame inductee ceremony, the World Retail Awards and the Retail Study Tour.

To learn more about World Retail Congress or to receive a 10% discount on your retailer pass with code EUMON1018, visit