Euromonitor to Speak at World Food Innovate 2017

Euromonitor International is pleased to present at World Food Innovate 2017 where you’ll find inspiration to formulate new products in-line with the latest market trends.

Speaker: Ewa Hudson, head of health and wellness research

Date: Tuesday 23rd May 2017 (Day 2)

Time: 10.00am – 10.30am

Session title: New Food: From Healthy to Nutritious to Clean and Ethical

Session abstract: The food industry is undergoing a radical change, as health conditions soar together with social concerns over society, health, and the environment. Consumers struggle to understand what is healthy, with the story of yesterday being contradicted by today’s news. Food quality is scrutinised more than ever. Rebuilding trust in our brands and redefining health have become key priorities.

In her presentation Ewa will discuss:

  • The changing world of health and wellness, from heavy reformulation to naturally nutritious to clean, with a focus on the most affected developed markets.
  • The potential for ethical labelling to create/rebuild trust in a brand. Which markets are the most active in ethical labelling, and which certifications hold the most value with consumers across packaged food and drinks.
  • How other values, such as locally-produced, authentic or produced to religious labels standards, resonate with consumers.

For more information visit –