Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn Moreby the Euromonitor Editorial Team.
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In 2009, World cigarette sales fell for the first time–by 0.2%. Growth in China fails to shore up world sales in the face of massive tax-driven volume fall of 9% in the world’s second-largest volume market, the US.
How can cigarette volumes be so robust when prevalence is falling almost everywhere? Answer: people power. World population growth, particularly in Asia, means that smoking populations rise even where prevalence falls.
Interesting things are coming out of the recession: UK cigarette volumes actually rose in 2009 after a decade of decline because more Brits stayed at home and didn’t buy cigarettes abroad–causing a serious volume fall in Spain. British smokers also started buying bulk cigarette multi-packs from supermarkets to save money, though ended up smoking them, thus propelling sales by default.