Wine: BRICs and the Western Wall of Maturity


With Western Europe slipping back into recession, US consumer confidence precarious and maturity issues flaring up across the West, the BRICs are increasingly viewed as the key markets for growth. There might be legislation-induced volatility, taxation-hit consumption or temporary swings in drinking patterns, but one thing is certain. As the West continues to suffer stagnation or outright declines, the wine industry’s hopes are tied to China’s ascent and the rising still light red wine tide.

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