The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
The Russian government’s announcement of sanctions on some food stuffs imported from the EU, Norway, USA, Canada and Australia will hit some countries harder than others. Yet the impact on the Russian economy may be even more significant.
Of those facing the ban, the EU has the closest trade ties with Russia. Russia was the destination for 2.6% of EU exports in 2013. This ranges from just 0.4% in Portugal, to a hefty 19.1% in Lithuania. Of those facing sanctions, the countries’ most dependent on agricultural exports (in terms of the proportion of their exports which are composed of food and live animals) are Denmark, Lithuania and Cyprus.
Source: Euromonitor International from United Nations (UN), International Merchandise Trade Statistics
Note: Based on a ranking of those countries affected by the sanctions – the EU, Canada, Australia and the USA.
Lithuania, as an important agricultural exporter and a major trading partner of Russia, is the chief country in the firing line. Its major agricultural exports to Russia in 2013 were vegetables, fruit and nuts, and dairy products and eggs – many of which are included in the export ban. Food and drink exports from Lithuania to Russia totalled US$1.8 billion in 2013, equivalent to 28.2% of all exports to Russia in that year.
The EU’s exports of food and agricultural products to Russia totalled US$15,463 million in 2013 or 9.7% of its total exports to Russia, which represents 0.1% of GDP. Therefore the direct impact on the EU economy taken as a whole will not be large. Yet the sanctions must be seen in the wider context of a weak Russian economy and the heightened risks that geopolitical instability in Ukraine and the worsening of relations with Russia bring to the EU at a time of already fragile growth.
The sanctions could also be something of an own-goal for Russia. Russia is a food importer with a trade deficit in food, live animals and beverages of US$23,878 million in 2013; and the ban on EU products could push up inflation, already high at 6.8% in 2013. Russia will have to ramp up domestic agricultural production and seek new suppliers of food products, which will necessarily be further afield, adding costs to imports. Again this must be seen in the wider context of a weak Russian economy facing low levels of investment, weak business confidence and significant capital outflows.
Source: Euromonitor International from UN Food and Agriculture Organisation, FAOSTAT
Consumer spending in Russia on food and non-alcoholic beverages is high – accounting for 30.5% of all consumer spending in the country in 2013. This rises to 41.0% for the very poor – decile 1 households. Spending on meat alone totalled US$92,280 million in 2013. Food price rises will therefore have a significant impact on the average Russian household, affecting the poor the most.
Source: Euromonitor International from national statistics/Eurostat/UN/OECD
Note: Deciles are calculated by ranking all of the households in a country by disposable income level, from the lowest-earning to the highest earning. The ranking is then split into 10 equal sized groups of households. Decile 1 refers to the lowest earning 10%, through to Decile 10, which refers to the highest earning 10% of households.