Why Household Insights Matter for Business Strategy

Households worldwide are being heavily influenced by urbanisation, ageing and digitalisation, creating conditions for new consumer trends and behavioural patterns.
Anticipating the diverse and complex changes in households is vital for brands to maximise new growth opportunities and minimise potential challenges.
Download this strategy briefing today to understand why households data is key in being able to pinpoint target audiences and adapt to changes as they occur, alongside case studies that focus on household-led trends with examples of how companies are adapting to such shifts.