Toddlers to Tweens: Consumption Habits of Global 3-12 Year-Olds

While children may represent a dwindling demographic in terms of share of the population, they are a growing market force with unprecedented purchasing power and influence on the household budget. This strategy briefing takes a close look at the global impact of the young generation and its attitudes towards technology, health, culture and relationships on relevant consumer markets.

• Uncover key characteristics shared across this independent consumer group

• Explore unique trends by demographic and factors affecting demand

• Inform your business strategy and align with consumer market trends