The Impact of Millennials’ Consumer Behaviour on Global Markets

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Who are the millennials and what do they want?

Dubbed “nowners” and “digital natives”, the millennial generation are a diverse consumer group. This report examines the behaviour and buying patterns of a demographic that, while linked by its adherence to the internet, is also divided by culture and individualism.

Download this free report extract to:

  • Avoid falling into the “one size fits all” approach when targeting millennials
  • Understand the role of the smartphone
  • Identify trends in buying behaviour

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