Survey Results: 8 Global Consumer Types for Marketing in 2018

Consumer buying decisions are driven by personality traits, values, lifestyle habits and even current trends. Considering all of these factors when developing new products, marketing campaigns and retail strategies is critical to success.
Survey Results: 8 Global Consumer Types for Marketing in 2018 showcases the eight consumer types that define buyer behaviour. Understand what motivates each of the eight consumer types and tactics you can implement to best target them.

DOWNLOAD NOW TO:

  • Uncover the eight consumer types shaping buyer behaviour.
  • Learn how an Undaunted Striver differs from an Impulsive Spender.
  • Discover what drives each consumer type during the path to purchase.