White Paper / Old is the New Young: How Global Consumers are Challenging Ageing
Old is the New Young: How Global Consumers are Challenging Ageing
By: Gina Westbrook April 4, 2017
The average global life expectancy is now 72 years, up from 69 years in 2005. Over the decade, the global percentage of people aged over 60 years grew from 10% to 12%, and by 2020 this figure is expected to rise 13%. Not only is the world maturing, the healthy life expectancy is longer and people are looking and feeling younger than ever before.
This latest strategy briefing highlights why global populations are ageing and how companies can respond to the needs of this consumer base.
Download now to:
- Learn more about global population and ageing trends
- Target consumers looking for anti-ageing, holistic and fitness lifestyle products
- Identify challenges in marketing to this consumer