White Paper / New Emerging Markets: Nigeria, Indonesia, Mexico, the Philippines and Turkey
New Emerging Markets: Nigeria, Indonesia, Mexico, the Philippines and Turkey
With growing economies, rising incomes and young, expanding populations, these five emerging markets offer a wealth of opportunities for marketers facing stagnant demand elsewhere. They are far from homogenous, each with its own advantages and drawbacks. Following on from the 2013 Strategy Briefing on the BRICS (Brazil, Russia, India, China and South Africa), Euromonitor International has identified five new emerging markets—Nigeria, Indonesia, Mexico, the Philippines and Turkey, collectively dubbed the “NIMPTs”—which have entered a rapid growth phase and therefore provide exciting growth opportunities for manufacturers of a wide range of consumer goods and services.