Marketing to the ASEAN Consumer
The creation of the ASEAN Economic Community (AEC) in December 2015 will unite the ten members of the ASEAN into a single market and production base. This will thrust Southeast Asia into the spotlight, attracting greater attention from multinationals which have so far been drawn mainly to China and India. By 2030, ASEAN is expected to become the third largest economy behind the US and China at US$3.1 trillion in constant 2014 prices.
Poised to become a global economic powerhouse thanks to its expected strong future economic performance, the AEC has real potential of becoming a vast market with predominantly young, dynamic and increasingly affluent consumers, in contrast to ageing China and Japan.
Download this white paper to:
- Learn how much ASEAN consumers earn and where they are spending
- Identify ASEAN’s strengths, weaknesses, opportunities and threats
- Gain a deep understanding of the region’s four largest markets – Indonesia, Thailand, The Philippines and Malaysia