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South Korea has emerged as one of the top drivers for global economic and fast moving consumer goods (FMCG) industries. Many South Korean products’ successes are reliant upon the so-called Korean Wave or Hallyu, a coined term for the vast growing global interest in Korean pop-culture, celebrities and entertainment. Hallyu is used to market many Korean products and impacts the beauty and personal care, packaged food and alcoholic drinks industries.
In our latest white paper, we discuss South Korea’s products and the marketing strategies employed to make them successful globally. Download your complimentary copy today to learn how these marketing strategies and Hallyu might be applied to your business.