The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Several emerging markets in Asia are entering the spotlight with rapid economic growth, and the fast pace with which local consumers adopt global trends.
This e-book aims to provide an overview of the main consumer trends in the region and address some of the challenges that fast moving consumer goods (FMCG) market players face as they attempt to expand their presence in five emerging markets.
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Understand the key trends impacting companies doing business in emerging markets in Asia Pacific
Learn what challenges potential investors face
Explore expansion strategies into these Asian economies