Industry Impact of Consumer Trends in Emerging Asian Markets

Several emerging markets in Asia are entering the spotlight with rapid economic growth, and the fast pace with which local consumers adopt global trends.

This e-book aims to provide an overview of the main consumer trends in the region and address some of the challenges that fast moving consumer goods (FMCG) market players face as they attempt to expand their presence in five emerging markets.


  • Understand the key trends impacting companies doing business in emerging markets in Asia Pacific
  • Learn what challenges potential investors face
  • Explore expansion strategies into these Asian economies