Why Income and Expenditure Insights Matter for Business Strategy

Spending by the middle 20% of households in developed countries is set to reach US$7.6 trillion in 2030, a rise from US$4.8 trillion in 2016.
Income data is essential for assessing consumer purchasing power in your target markets. Income and expenditure data not only allows you to gauge market size and forecast growth but also provides a uniquely detailed picture of consumer spending patterns.
Download this strategy briefing today to understand the seven key changes and trends we are seeing in income and spending patterns globally, with case study examples of how businesses are adapting to these changes for long-term success.