How to Use Scorecards for Business Expansion and Route-to-Market Planning


Organising and understanding data is essential for producing successful strategies. Now, more than ever, organisations are saturated with market intelligence, creating a pressing need to ensure that the interpretation of data links directly to a company’s growth.

This white paper highlights one way to draw actionable insights from data: assembling a scorecard to assess market prioritisation.

Download this white paper now to:

• Learn how to build scorecards and the metrics to include

• Align scorecards to business objectives

• Examine and prioritise global business opportunities by manipulating outputs