Free E-Book: Top Five Beauty and Personal Care Trends in the Middle East and North Africa

Beauty Trends in the Middle East and North AfricaThis e-book helps you understand trends shaping the beauty and
personal care
market in the Middle East and North Africa, providing you the insight necessary to make strategic business

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Key trends:

retailers gain share in the United Arab Emirates
.  The ongoing shift towards specialised health and beauty retailers will continue
with consumers relying on supermarkets and hypermarkets for the purchase of
basic products. Rising disposable income levels will encourage a growing
interest in specialised products and premium brands. Beauty specialist
retailers will benefit most from this trend offering a wide range of premium
products and expert sales assistance. Department stores will pose stronger
competition due to premium positioning and a strong appeal to tourists.

Religious and
international tourism drive growth in Saudi
as the
government is planning further expansions in travel and tourism to allow 88
million visitors by 2020. Tourism continues to
be characterised by the huge number of visitors that travel throughout the year
for religious purposes represented in Umrah and Hajj. Fragrances and sets/kits
purchased as gifts are particularly popular amongst religious tourists with
premium men’s fragrances expected to see the highest growth.

Multinationals reaffirm investment in Egypt.
Despite the 2011 revolution and the perception of riskier markets the
investments already made in Egypt and the country’s long-term potential have
enticed most to re-open business and affirm their commitment to trading.
Operating costs have been mounting, both in terms of the raw materials needed
to produce goods in Egypt, and the cost to import goods which has especially
affected premium brands as they are more likely to be imported.

and Hypermarkets
flourish in Iran with shares growing rapidly during
the last five years, supported by the opening of Carrefour’s first branch in
Tehran and the rapid expansion of Shahrvand stores. Independent supermarkets
are also rapidly increasing, which has completely changed shopping patterns,
especially in key urban areas. Shoppers who used to go to small grocery
retailers or pharmacies now have access to a broader range of brands.