The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Internet-connected consumers in both developed and emerging markets are expanding their use of technology in everyday life, leading to significant changes in how they interact with the world around them.
Download this free extract now to:
› Learn how technology is shaping the way consumers want to interact with your brand
› Explore device ownership across a number
of categories and demographic groups
› Understand the barriers and opportunities technology can present for your business
Did you know that 67% of smartphone users rely on their phone for GPS navigation and 33% use the device to book a taxi or car service. However, consumers still favour larger-screen devices such as computers and tablets when they sit down to stream a video or television show.
Internet-connected consumers in emerging markets, particularly India and China, are leading the way in online shopping. For example, 87% of internet-connected consumers in China typically purchase apparel online, as do 73% in India. However, virtual shopping is not the norm in all emerging markets; just 45 percent of online consumers in Russia and 47 percent in the Middle East buy clothes via the Internet.
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