Why City Insights Matter for Business Strategy

By 2030, 60% of the world’s population will reside in cities. Cities are diverse in nature and can often tell you more about a target market than country-level analysis.

Understanding city level data and developments helps businesses to prioritise cities offering the most attractive environment for investment based on economic growth, demographics, consumer preferences and ease of doing business.

Download this strategy briefing today to understand how city specific data can help make critical business decisions, alongside case studies from companies that are adapting emerging city trends in order to succeed.