Best Practices for Industry Associations: How to Use Research in Strategy Development and Member Engagement

Global market research company Euromonitor International released today a new white paper “Best Practices for Industry Associations: How to Use Research in Strategy Development and Member Engagement,” highlighting the benefits of market research for associations.

The white paper evaluates different applications of market research for associations, demonstrating through case studies how strategic information is used to achieve various organizational goals, including increasing the effectiveness of marketing campaigns, leveraging business development with governmental entities and engaging current association members.

“Associations need market research. Accurate data, relevant insights and actionable analysis can help them leverage membership rates and increase competitive advantage,” states author Matt Schutzius, International Business Development Executive at Euromonitor International. “When potential members realize that joining the association offers access to data not available elsewhere, they are more likely to spend their budget on this resource.”

According to the white paper, associations can take advantage of syndicated market data to have an overall understanding of the market and analyze areas with growth potential. Custom research offers an understanding of membership potential, increasing awareness of the association and connecting associations with potential members.

“With a large number of associations disputing the same market, enhancing the organizational relevance and influence is becoming increasingly important. Market research, when applied to the right areas of an association, can be a valuable tool to assure the organization’s health and growth,” concludes Schutzius.


To download the white paper in English please visit: