An Introduction to Regional FTAs in Australasian Markets: Business Perspectives from India and China

With the greater economic integration of the Asia-Pacific region there has been a surge of recent free trade agreements (FTAs), from deals struck between neighbouring nations through to more wide-ranging negotiations, such as ASEAN’s Regional Comprehensive Economic Partnership and the Trans-Pacific Partnership (TPP).

“The recognition of the benefits of stronger regional trade ties has been widespread, with Australia and New Zealand also realising the advantages of fostering closer economic relations with their Asian and Pacific nation neighbours, particularly in the form of better access to key export markets, reduced tariffs and increased investments,” says Euromonitor International Research Analyst, Lily Lam. “Both nations are major producers of food and beverage products with a premium ‘clean, green’ international brand positioning, and can market their products accordingly to target Asia’s emerging middle-class consumers.”

An Introduction to Regional FTAs in Australasian Markets: Business Perspectives from India and China examines the prospects for companies looking to take advantage of the region’s increasing number of trade opportunities.

Throughout the white paper, Euromonitor International puts regional trade and demographics into perspective, highlighting key takeaways from New Zealand’s past FTA experiences and analysing the China-Australia FTA in terms of its potential for food and beverage producers. In terms of the future, the white paper considers the TPP and a prospective Australia-India FTA.

“There are significant opportunities for Australasian companies as a result of the FTAs within Asia and the Pacific region,” concluded Lam. “The message is clear for Australian and New Zealand businesses – the door is open and it is now time to respond to changing consumer demands.”