Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreTo consumer goods businesses, middle class households are highly important because they drive consumer spending, especially spending on discretionary items (that is, all items except food, non-alcoholic drinks and housing). Although the middle class in emerging markets is celebrated for its rapid expansion, their purchasing power remains low. In 2013, a middle class household spent on average US$6,095 in China and US$3,611 in India, compared to US$83,959 in Australia and US$72,994 in the USA.