http://euromonitorintl.wistia.com/medias/zeiazw86fn?embedType=async&videoFoam=true&videoWidth=645

The sharing economy is disrupting – or threatening to disrupt – many sectors. It is far-reaching with applications across consumer goods, services and even time and space. Sharing answers many consumer trends of our times – hence its popularity. Although it is clearly a challenge to consumer goods companies, it can also be seen as an opportunity for them to reach out to consumers and build long-lasting relationships.

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