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The new company will account for 29% of the global 198 billion litre beer market*. This will make it more than three times bigger than its nearest rival, Heineken with 9%.
The deal will be a culmination of over a decade of mass consolidation which has seen the top five’s share of global beer volumes rise from 38% in 2005 to 56% following this deal in a category that has grown by 23% over the same period.
It will mean A-B InBev will have the following presence regionally:
*assumption being that the enlarged brewer will have to divest SABMiller’s US operations to Molson Coors and interest in the SABMiller joint venture with China Resources.