What a Mondelez’s Takeover of Hershey Would Look Like

As Mondelez makes a takeover bid for Hershey, Euromonitor International reviews what a takeover would look like in the competitive landscape.

hershey mondelez cometitve landscape mapmondelez v competitors

Usurping Mars

Combined, Mondelez and Hershey will have a 18% market share and therefore overtake Mars as the world’s leading confectionery player in 2016.

mondelez hershey regulatory landscape

Competitive Footprint

Mondelez/Hershey combined share would exceed 50% in Mexico, New Zealand and Kenya and may therefore be subject to a regulatory review.