The State of Snacking: Brand Identity in a Rapidly Changing World

Author Picture By: Euromonitor Research April 25, 2015

Wednesday, May 13 | 9 a.m. CDT / 3 p.m. BST

Snacks make up nearly 40% of total packaged food in the US, and Millennials are becoming a significant driver of consumption. Their needs for health and convenience are leading to change, growth and competition in the US market.

What can brands do to appeal to these consumers’ unique snacking habits?

Register now to:

  • Learn about the key demographic and lifestyle factors driving growth in the savory snack market
  • Understand how the US market fits in a global context
  • Discover new ways to innovate and target consumer preferences

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