The New Fashion Market: Global Trends in Menswear and Men’s Grooming

Thursday, October 1 | 9 a.m. CDT / 3 p.m. BST

Menswear is expected to contribute US$40 billion to the global apparel and footwear market by 2019, compelling consumer insight experts and strategists alike to take notice. Despite the smaller market, menswear is growing at a faster rate than their female counterparts. Have men started to care more about their appearance in recent years resulting in this increase in spending? What is driving demand?

Register now to:

• Harness consumer survey data to reveal consumer behavior traits and grooming preferences
• Compare macroeconomic factors to fashion and beauty industry growth to further analyse areas of future expansion for companies focusing on male consumers
• Develop targeted marketing campaigns by learning how men’s spending habits in beauty and apparel differ from country to country