On Demand-Webinar: FMCGs and Millennials: Selling to a Global, Digital and Diverse Generation

The millennial generation stood at 30% of the global population in 2014 and is forecast to grow substantially by 2019. To cater to this growing consumer base, FMCG companies must actively engage in developing products that appeal to millennials, while avoiding a “one size fits all” solution. How do their values, spending priorities and experiences impact buying behavior?