Voice of the Industry – Soft Drinks

Euromonitor is excited to share the most recent results of the Industry Insights series. In this annual series, Euromonitor surveys industry professionals across the globe to capture trends, forecasts, and innovations.

Voice of the Industry: Soft Drinks

A new report in the Industry Insights series focuses on soft drinks trends, drawing on an Industry Insights survey of 269 professionals around the world.

Top findings from Euromonitor’s soft drinks industry insights survey include:

  • Future sales expectations among industry professionals are cautiously optimistic; more than half of them think value sales in their category in 2022 will be at least 5% better than in 2018.
  • Sugar reduction, avoidance of artificial sweeteners and sustainable packaging are expected to be the most influential trends impacting sales in the coming year.
  • On an average 37% industry professionals cite super-fruit and vegetable juice blends or smoothies, sports protein drinks, natural/organic energy drinks as the most successful new product launches in the past year.

To download the full Voice of the Industry: Soft Drinks report, click here.

More on Industry Insights

Euromonitor’s Industry Insights series surveys professionals on trends and innovations across nine key industries: beauty and personal care, toys and games, non-alcoholic drinks, packaged and fresh food, retailing, home care, digital consumer trends, alcoholic drinks and consumer foodservice.


Interested in sharing your perspective in the next Industry Insights survey? Email survey@euromonitor.com with your industry focus and contact details.