Vodka’s Broad-Based Growth

Vodka dominates white spirits, with 86% of volumes. Growth is held back by vodka’s largest market, Russia, which accounted for 38% of global vodka volumes in 2012. It declined by 3% CAGR between 2007-2012, a trend that is expected to continue between 2012-2017. Large volume growth in markets such as India and the US, barely counters this fall. Euromonitor International looks at the key factors driving vodka’s growth in its latest briefing: White Sprits: Grey Prospects and Golden Opportunities.