Will the Olympics Help or Hurt Tourism in Rio?
Rio de Janeiro was one of the fastest growing cities according to Euromonitor International’s Top 100 City Destinations Ranking for inbound arrivals in 2014. However, recent concerns surrounding the Olympics and the Zika virus outbreak have cast shadows over the promise of increased tourism. However, Euromonitor believes that the Olympics in 2016 will be able to boost tourism – not only for the events themselves, but due to increased attention after the games end.
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