Will New York City’s Soda Restriction Law Impact Beverage Sales?

In September of 2012, New York City passed a law restricting sugary drink sales to containers smaller than 16 ounces. The restriction did not affect supermarkets, hypermarkets or convenience stores. Although many beverage manufacturers were angered by the law, Jonas Feliciano, Beverages Industry Analyst at Euromonitor, states that the restriction will probably not have long term effects on drink sales. In fact, the industry was already heading in a ‘healthier’ direction: manufactures have started adding artificial sweeteners to soda and creating smaller pack sizes to ensure fewer calories per serving.

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