Will Chocolate Milk Succeed as a Post-Workout Drink?
Part One – Analysis
Virginia Lee, Senior Research Analyst and Chris Schmidt, Consumer Health Industry Analyst discuss the recent push by milk processors to consider chocolate milk as a post-workout beverage. With products like DYNAMOO The Mobile Milk by Agropur Inc. Division Natrel USA, milk manufacturers hope to tackle the category dominated by protein drinks such as Muscle Milk. The Milk Processor Education Program (MilkPEP) has been actively advertising chocolate milk with ads featuring athletes such as Carmelo Anthony, Dara Torres, and Hines Ward. Lee and Schmidt discuss the effectiveness of the push and try out DYNAMOO.