The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
The global tobacco market as a whole saw a 4 percent decline in 2013. Part of the reason for this weak performance is ‘impaired volumes’, meaning consumers are buying economy cigarettes, roll-your-own cigarettes or illicitly traded cigarettes, all cheap options that effect value sales of the market as a whole. E-cigarettes on the rise in many countries, but many tobacco companies aren’t ready to pin their hopes on a product that may not be the answer to lagging sales.
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