Using Health and Wellness to Target the Ageing Global Population


The age of the global population is on the rise, opening up massive opportunities for global food and drink companies offering products with health and wellness benefits to older consumers. These benefits fall into four major positions: cardiovascular health, bone and joint health, brain health and vision health. By targeting these four positions, food and drink companies can help boost the stagnant fortified/functional segment and help aging consumers live healthier lifestyles.

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