Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreInvestigating consumer’s brand loyalty provides insight on how a company can tailor offerings to the needs of specific buyers. For example, Euromonitor International’s recent survey on apparel, beauty and grooming found that in facial care, 50 percent of consumers stick to one trusted brand but in nail polish 55 percent of consumers switch between brands on a regular basis. Looking at a brand’s market performance highlights these results. For example in 2008-2013, skin care brand L’Oréal Paris expanded its market value share by 50 basis points while L’Oréal’s Maybelline line remained flat over the same period.
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