Coffee sales in the US continue growth into 2020, however value growth is slightly sluggish due to the pods category. Ready-to-drink coffee products have emerged as one of the fastest growth segments in all soft drinks as consumers look for functional benefits and on-the-go-convenience. RTD Cold Brew is especially drawing in consumers with clean labels, low sugar content and better flavor.
To learn more, register to the webinar "U.S. Coffee Outlook 2020" in association with the National Coffee Association.